Low Fat Dip For Vegetables

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Ruffles is a brand of ruffled (crinkle-cut) potato chips marketed by Dallas-based Frito-Lay since 1961. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in or around 1948. The Frito Company later merged with H.W. Lay & Co. in 1961.

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its longtime official product slogan is "RRRuffles Have Ridges!" The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as standing up to stiffer dips. From one of the websites which is about food, the author who analyzes Ruffles states that "The schtick with these chips is that the deeper ridges provide more cavities for scooping up dip. Ruffles also came up with two "complementary" dips that each "pair" with one of the chips" (Souza).


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Ingredients

Ingredients vary per flavor. The regular ("original") product ingredient list (as well as the reduced fat variant) is: potatoes, vegetable oil (sunflower, corn, and/or canola oil), and salt. They have 140 Calories per serving 6 grams of fat 180 grams of sodium 310 grams of potassium and 2 grams of protein.


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Variations

Ruffles are produced in a number of flavors in addition to the regular chips, some for regional markets: Salt & Vinegar (discontinued in 2008), Au Gratin, Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Cajun, Molten Buffalo Wing, Loaded Chili and Cheese, and Tapatio Limon. Yakisoba, Stroganoff and Honey & Mustard (Brazil), Paprika, Original and Cheddar and onion (United Kingdom), Jamón and York'Eso (Spain). Ruffles are also available in low-fat baked (not fried), reduced salt, reduced fat (25% less fat than regular Ruffles), and fat free WOW brand/Olestra versions. In 2008, Frito-Lay produced a Ruffles Thick Cut version.

Canadian flavours include Regular, All-Dressed, Au Gratin, Lightly Salted (50% less salt), Sour Cream & Onion, Spicy Ketchup (Discontinued), Hotwing (Discontinued), Sour Cream & Bacon, Loaded Potato (2014)*, Jalapeño Popper (2014)*, BBQ*, Poutine, Mozzarella 'N Marinara (2017), Ruffles Onion dip, Ruffles Ranch dip, Ruffles Buffalo Ranch Dip (2014), Harvey's Flame Grilled Cheeseburger (2015) (*Marketed as BRO flavours in dark blue background packaging)

In Indonesia, it is marketed under the Chitato brand, flavours include Original, Supreme Cheese, Beef Barbeque, Grilled Beef, Spicy Chicken and Chicken Barbeque.

Source of the article : Wikipedia



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